Danny and Orly are the guiding force behind this project. They are from Israel and arrived in Auroville in 2004. Orly had her own studio in Israel, where she worked with papier mache and other recycling techniques as well as giving lessons to mentally challenged people and hard to reach teenagers. Danny is a certified public accountant by profession. They have successfully combined her experience in recycling techniques and social work and his abilities in business strategies to set up and run the WELL project.